C.J Hook’s Fishmongers
As we continue showcasing our inaugural Quality Award recipients across the nation—in no particular order—the National Federation of Fishmongers is thrilled to spotlight an inspiring example of the future of independent seafood retail: C.J Hook’s Fishmongers.
Though a newly established counter on the High Street, founder Ryan brings 12 years of trade experience, passion and enthusiasm to the block. Combining deep product knowledge, sharp sourcing, and a passionate commitment to passing on traditional trade skills, C.J Hook’s proves that traditional fishmongery has a dynamic, vibrant future for those looking to take up the reigns.
Reflecting on their entry, the NFF judges were particularly impressed by their dedication to training the next generation:
"For a business that had been trading for only a few months when entries closed, the panel was particularly impressed by the strength of the foundations you have already put in place. Your commitment to developing the next generation was a particular standout—taking on 19-year-old Louis as an apprentice so early in the life of the business, personally mentoring him and creating a practical way for customers to support his development demonstrated both imagination and a genuine enthusiasm for passing fishmongering skills on. We love to see this"
The judges also praised how C.J Hook’s has embedded itself into the local High Street community right from the start:
"Working with neighbouring independent businesses to promote seasonal food and local shopping, responding positively to customer feedback and creating weekly recipes around the seafood available all demonstrate a young business actively engaging with its customers and its High Street community. 
What came through most strongly was the ambition to build a proper traditional fishmongers for the future—combining good fish, genuine knowledge, skilled service and a commitment to developing the next generation." Great stuff!
To Ryan, apprentice Louis, and the entire team at C.J Hook’s Fishmongers: thank you for bringing such energy, craft, and vision to British fishmongery.
Congratulations on your thoroughly deserved NFF Quality Award! 
Keep your eyes on our page and congratulate the worthy winners, as we continue showcasing each of our incredible award winners individually over the coming weeks!
