Moxon’s Dulwich — London
As our national showcase of award recipients continues—in no particular order—the National Federation of Fishmongers is immensely proud to celebrate an exceptional recipient of our highest tier of recognition: Moxon’s Dulwich!
Led by Alex, who has poured his pride and dedication into the shop since 2008, Moxon’s Dulwich is a brilliant masterclass in how deep-rooted trade skills and modern culinary innovation belong on the exact same block.
Reflecting on their entry, the NFF judging panel praised their extraordinary commitment to craft, training, and team development:
"The judging panel was particularly impressed by the depth of practical fishmongery skill within the Dulwich team and the clear emphasis placed on maintaining those standards. With five highly skilled fishmongers, supported by practical skills assessments, continued coaching and experience within the Wimbledon Smokehouse, the entry demonstrated a genuine commitment to developing people and passing traditional skills on."
The judges were equally inspired by how seamlessly they pair traditional fishmongery with a forward-thinking, ambitious seafood counter:
"Your focus on British seafood and specialist preparation sits alongside dry-aged fish, freshly made sushi and products from the Smokehouse. What impressed the judging panel most was a business that respects the craft of traditional fishmongering while continuing to develop its people, skills and seafood offer for a modern customer. Moxon’s Dulwich demonstrates that preserving the skills of the trade and moving it forward can, and should, go hand in hand."
To Alex and the entire team at Moxon’s Dulwich: thank you for raising the bar, preserving our core craft, and leading the way for modern fishmongery.
Congratulations on your thoroughly deserved Award of Excellence! 
Keep your eyes on our page as we continue showcasing each of our incredible Quality Award winners individually over the coming weeks!
